The Process Behind Designing a Brand

Kel Lauren is a YouTuber that I’ve been following for a while now, she does graphic design and a bunch of other fun things, and this is her most recent video on designing a hard seltzer brand from scratch. It is super informative, and I really love how she designed the brand based on how she wanted people to feel about hard seltzer, in contrast to the brands that are out there. Her process of making a mood board, picking colors or typography reminded me of our class activity when we were finding images opposite to the word on the slide.

The landing page of the website mockup for the hard seltzer brand: Helter Seltzer.

Check out her website!


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