Nike | You Can’t Stop Us

The Communication Models text mentions how Nike creates experiences that transcend trying to sell their product and communicates with their audience in a special way. This reminded me of the recently released Nike ad, You Can’t Stop Us. I think that Nike does a great job of understanding what their intended audience wants — to feel inspired and connected in this hectic time of a global pandemic uprooting seemingly every part of our daily lives — and they communicate that message clearly through this ad. It is a truly beautiful composition that communicates being connected in such a strong way, and every time I watch it, I am surprised with something new. From this ad, it is clear that Nike has a strong process of representation and knows how to showcase their ideas of remaining connected through this eye-catching, unique video.

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