I found this article interesting to better understand how designers utilize typography to elevate brands. Typography plays a large role in brands and there is a lot of thought put into the format and fonts of words. Moreover, the article delves into how the typography of brands impacts customer experience and satisfaction, as well as brand recognition–thus it is highly important to brand designers.
The following quote is included in the article and it describes the importance of type: “type is a visual voice. Without reading, it imparts its message” — Laura Worthington
The link to the article is here: https://medium.com/black-white-studios/what-is-typography-and-why-is-it-important-for-your-brand-a3c620505452
DSGN 264-401 | Fall 2020 