New York-based designer Lydia Cambron has been transforming brand logos into protest messages and sharing them on Instagram. Of the work, she says, “I was struck by the defensive reaction to the protests against police brutality, and the conversation that followed–how much disbelief there was towards individuals calling for equality and accountability, compared to the trust given to the institutions being challenged. I suppose it reminded me of our faith in brands and corporations as being infallible and trustworthy.”
For Pride month Cambron also made a collection of logos to show love and support for the LGBTQ+ community. Have a look at a selection of re-worked logos below.
I think this is very inspiring and interesting to see how creative designer can be to transform something that’s already familiar to the public into something similar but has different meaning. Click here to see how Lydia Cambron uses texts and shapes from brands to convey messages.