How Netflix Uses Fonts

This is a fascinating article outlining how Netflix uses certain fonts to market its variety of shows and to communicate to viewers characteristics of the different shows. Netflix even released its own font in 2018, although the font used for the Netflix logo is still Graphique (designed by Hermann Eidenbenz in 1945). The article also touches upon some interesting sensations that fonts can communicate such as taste and smell, and it includes and link to a TED talk by Sarah Hyndman called Wake up & smell the fonts.


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