Our lecture on typography made me think about a post I saw once about how all luxury brand logos look the same now. This article explores why luxury brands opt for sans-serif typefaces. It mentions that “the aesthetic of a sans-serif font sits cleaner and reads in a more legible manner,” and that it can be used “for many different applications and mediums like never before.”
Read the full article here.
DSGN 264-401 | Fall 2020 