Why Do All New Fashion Logos Look the Same?

Our lecture on typography made me think about a post I saw once about how all luxury brand logos look the same now. This article explores why luxury brands opt for sans-serif typefaces. It mentions that “the aesthetic of a sans-serif font sits cleaner and reads in a more legible manner,” and that it can be used “for many different applications and mediums like never before.”

Read the full article here.


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